When FitFlop got its start, it was the brainchild of a beauty entrepreneur and two biomechanists. The idea was to create a stylish shoe that would still support your foot all throughout the day. The result? An incredible shoe that really changed the game, making it possible to have a shoe that felt good after hours of wearing it. FitFlop essentially changed the process from the ground up, investing plenty of time and effort into making sure that people really enjoy their shoes. When you use a FitFlop coupon from Savings.com, you can get an even better price for your order.